The documentary 'Melania,' detailing the first lady's 20 days before President Donald Trump's second inauguration, earned $8 million in its opening weekend, marking the best documentary debut in over a decade. The film, directed by Brett Ratner and produced by Muse Films, outperformed expectations, finishing third at the box office behind horror films 'Iron Lung' and 'Send Help.'
Box Office Success and Audience Reception
The film's strong performance was driven by audiences over 55, particularly women, and rural theatergoers. Florida, Texas, and Arizona were the top ticket-selling states. Despite mixed critical reviews, the documentary received high audience scores, with a 98% rating on Rotten Tomatoes and an 'A' Cinemascore. Viewers praised the film for offering a personal glimpse into Melania Trump's life and her role as first lady.
Production and Distribution
Amazon paid $75 million for distribution and marketing rights, making 'Melania' the most expensive documentary in history. The film premiered at the Trump Kennedy Center, where Melania Trump emphasized that success was not solely measured by box office numbers. She expressed pride in the project, stating that the film achieved its intended goals.
Director's Career Context
Brett Ratner, known for the 'Rush Hour' franchise, directed 'Melania' amid a career comeback following sexual misconduct allegations in 2017. The film marks his return to major projects, with additional work on a docuseries about the Abraham Accords.
First Lady's Public Role
Melania Trump has been more vocal in her second term, addressing national unity and international diplomacy. Allies praised her increased public presence, noting her selective but impactful contributions to policy and public discourse.